INDIANAPOLIS -- A new fragrance is the strangest possible holiday gift many have ever seen, heard of or smelled.

The makers of the "Antiquity" collection of perfumes and colognes claim their products are engineered using the DNA of dead celebrities, such as Michael Jackson and Marilyn Monroe.

Their latest product, called "M" after the King of Pop's first initial, sells for $60 online at myDNAfragrance.com, and is even bottled in the shape of one of Jackson's famous suits.

"I wouldn't buy it," one skeptical shopper told 6News' Dan Spehler.

"Are you kidding me?" asked another. "I wouldn't believe that."

"I wouldn't think it would smell very good," said one woman.

Company CEO Carlton Enoch acknowledged DNA isn't in the actual fragrance.

"They're not buying DNA in a cologne," Enoch said in a phone call from his southern California office. "They're buying cologne designed by his DNA genetic code."

Enoch said he hopes buyers don't feel misled by the company's offerings.

"We got the DNA, called mitochondrial DNA, which you get from hair follicles, or hair shafts," Enoch said.

The hairs were obtained, according to Enoch, through a partnership his company formed with a collector who has supposedly gathered pieces of hair from famous celebrities, past and present.

Enoch said the genetic code found on the hair is then replicated into the genetic makeup of the fragrance.

The company's product isn't available at Indianapolis-area malls, but can be ordered online for delivery early next year.

Still, one woman was mildly impressed and thought it might make for a good gift.

"For Michael Jackson fans, hey, why not?" she said.