For women who stand in front of a mirror and wonder what a facelift would do, there's a new product that promises the results of a facelift for a fraction of the cost.
Plastic surgery is often too pricey and is scary to many women, but the Facelift Bungee is a $25 option that many say works very well.
Kimberly Aschauer wanted to look good for her son's wedding day and was looking for alternatives to the $5,000 price she was given for a mini-facelift.
"I needed help. I wanted to look fresh for the wedding," she said. "I went home and got my makeup mirror, and I just couldn't stop thinking. I just wished there was a way that I could look like this affordably."
As the old saying goes, necessity is the mother of invention. Aschauer went to work, determined to give her face a lift, and devised a plan.
She fastened a piece of elastic between two small combs and attached the combs to small braids on both sides of her face. Without surgery, her face lifted.
"Right before my eyes, when I was looking in the mirror, I watched 10 years come off my face," she said.
Aschauer named her invention the Facelift Bungee
and set out to test it.
Anne Gaudrea, who co-owns a Florida beauty salon, gave the bungee a try and was pleased with the before and after results.
"For me, it's all in here," Gaudrea said, massaging her temples. "It makes a big difference."
Aschauer said using the product is simple. Small braids are made on each side of the face, no longer than the ear.
Separate the hair and clip half of it up, then insert the first comb into a braid. Wrap the bungee around the back of the head and put the second comb into the opposite braid.
"I get up, have my coffee, brush my teeth, pop my bungee in," Aschauer said. "It's that simple."
The Facelift Bungee is sold in jars that look the same as ones that wrinkle creams come in. Aschauer said the product is probably not right for someone who gets ponytail headaches.
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