INDIANAPOLIS -  

Freshly-squeezed juice from fruit and veggies has become a unique selling point at several hotels this year. Hotel officials say juice is not just for breakfast, but at the center of wellness or detox programs many customers are asking for.

"Business as well as leisure guests are buying big into our juice offerings," says Mina Gough, spa director of The Standard, Miami, which has done so well with a new juice and wellness program, other hotels in the group are preparing to follow suit.

"There's been a real buzz in the group about how so many different categories of guests have embraced the chance to detox with fresh juice," she says.

"Business travelers may not be able to devote themselves to the full wellness program, with scrubs and massages, but they'll still do juice for breakfast and lunch, then go out for a regular business dinner.

"They like the way it makes them feel so much, many finish their stay with a full-day juice detox."

These are not any old juices -- for morning, The Standard is currently blending cantaloupe and ginger into its freshly-squeezed OJ -- the ginger works as an anti-inflammatory -- and proposing a pint of tomato-carrot-red pepper-cucumber-fennel and lime juice midmorning to improve digestive health.

It gets a little out there by evening, when a pint of green juice pressed from kale, collard greens, romaine, cucumber and green apple is proposed as a meal replacement designed to detox the blood.

Working in the hotel? Room service is ready to deliver coconut water to sip throughout the day.

A less likely venue than a Miami Beach spa for a detox program is a big city hotel. But the InterContinental on London's Park Lane is introducing just that, under the direction of Thandie Newton's naturopath, Elizabeth Peyton-Jones.

"It will give all the tools and support needed to begin a new lifestyle, including a pre-stay fridge analysis, a two-week detox and a follow-up motivation call," says hotel spokesperson Patty Kahn.

"We know many guests are looking for ways to maintain a healthy lifestyle while traveling," she adds, noting that the hotel will also create juices to guests' own specifications, even if they're not registered for the detox experience, which must be booked ahead.

No advance warning, however, is needed for delivery of an Antioxidant Revival drink (apple, raspberry and blackberry juice), a Vitamin C Blast (orange, mango and pineapple), an apple-ginger-cucumber Booster and similar health drinks. All are available at every bar and restaurant in the hotel or 24/7 via Room Service.

At the Four Seasons Biltmore in Santa Barbara, California, guests can create their own combinations from an assortment of fruit and veg including kale, beets, parsley, ginger and celery at the Fins organic juice bar.

And the Travaasa "experiential" resort is offering an actual class in pressing fresh juice at both its Austin, Texas and Maui properties -- yes, it's called Juicing 2.0. And it's also not just for breakfast -- guests learn to convert what they've pressed into soups, dips, spreads, desserts and salsas as well as mere healthy juices.

Other places to get stuck seriously into the fresh stuff include:

LaSource, Grenada This luxury, all-inclusive spa resort puts fresh juice at the center of its holistic offerings, allowing lots of experimentation at no extra cost.

The cafe-deli features such unusual combinations as the High C (celery stalks, carrot, parsley and asparagus) to prevent arthritis and lower blood pressure, the anti-oxidant ABC Trio (apple, beet and carrot) and the Power Ball high-protein drink involving fresh papaya juice and - er - peanut butter. It contains soy isoflavones which some say help reduce bad cholesterol, regulate glucose levels and improve kidney filtration.