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Car Dealership Promo Backfires When All Win
People Angry Over Mistake
POSTED: 11:30 am EDT July 20, 2007
ROSWELL, N.M. -- An advertising promotion for a Roswell car dealership has backfired.A direct mailing of 50,000 scratch-off games touted a grand prize of $1,000. The small type said the odds of winning were 1 in 50,000.But it turns out all 50,000 scratch-off ads were $1,000 winners.
The dealership's general manager, Jeff Kohn, blamed Atlanta-based Force Events Direct Marketing for printing the ads with a typographical error.The dealership is offering $5 Wal-Mart gift cards to all participants.The marketing company, Force Events, sent representatives to Roswell Thursday. Force Events said they would give anyone who came to collect that day a chance to win $5,000 in a drawing. The company would also hold another series of drawings where 20 people will win $1,000 a piece.
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