INDIANAPOLIS -- Seven more people have told investigators they were victims of a scam in which an Indianapolis man allegedly pretended to be a radio personality to get people to remove their clothes.

Investigators on Friday filed 14 new felony charges against 40-year-old Richard Brown, officials said.

Brown, who was arrested in connection with the alleged scam July 29, already faced three counts each of criminal confinement and identity deception.

Police said Brown called male employees of area restaurants pretending to be a staff member of WNOU, 93.1 FM (RadioNow). He is accused of telling them to come to his Fletcher Street home for a chance to win a new car or $50,000.

Once they got to the home, Brown told them to remove their clothing, police said.

Brown was on home detention at the time for a recent criminal confinement conviction, officials said.

Brown is currently serving the remainder of his sentence for this previous conviction in jail, police said. He will be held with bond set at $115,000 after the completion of this sentence in mid-August, pending a trial on the new charges, police said.

State police believe other people might have been victimized but too embarrassed to come forward. In a press release Friday, state police Detective Ryan Harmon urged those people to speak out.

"With the help of each victim, we can build a case to successfully prosecute Richard Brown and keep him from engaging in this practice again for a long time," Harmon ssaid.

Police ask anyone who may have been a victim of the alleged scam to call Harmon at (317) 899-8577.