Naughty or Nice: Kmart's 'Show Your Joe' jingle

Is Kmart's new jingle naughty or nice?

The department store got lots of attention earlier this year with its tongue-in-cheek "Big Gas Savings" and "Ship Your Pants" ads. Its latest ad – just in time for the holidays—will either make you giggle or grimace.

Kmart's “Show Your Joe,” ad features six men who appear to be dressed in tuxedos sitting behind a table, playing a Christmas jingle with hand bells.

Once the table slides away, the men continue playing the bells by shaking their hips in boxers.

The video debuted Friday and has already been shared thousands of times on social media sites.  

What do you think of the ad? Hilarious or bah humbug? (Watch: )

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