Nestlé releases candy bars linked to $16K cash prize
GPS-lined wrappers send signal to chopper with $16
Posted: 10/01/2012
Last Updated:
237 days ago
LONDON - It may sound like the next "Willy Wonka" movie, but the maker of KitKat chocolate bars said it has hidden global positioning system chips in six candy bar wrappers, released in the United Kingdom and Ireland, that could make someone a little richer.
According to Nestlé, the "We Will Find You" competition will "scramble a crack team of highly trained individuals" to find whoever opens one of the six GPS-embedded candy bars -- one each within KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk.
The Daily Telegraph reported that the GPS chips are activated once the wrappers are opened, and they then send a signal to Nestlé. The company said the winner will be located within 24 hours by a helicopter for hand delivery of a briefcase containing £10,000, worth about $16,000, in cash.
It wasn't clear when or if the promotion would make its way to the U.S., or of the winning chocolate bars were edible.
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