It's estimated the BMW Championship at Crooked Stick in Carmel, which brings in more than 120,000 fans, will be a $30 million shot in the arm to the local economy.

"This is just the start of it, at the tournament," Joe Kuiper, who traveled from South Dakota for the tournament, told RTV6's Drew Smith. "When this gets done, we find the local nightlife, in the mornings we find great restaurants, and there's just so much to do here. This is the beginning."

The pavilion at Crooked Stick behind the 18th green was packed with folks who are here to take in the whole golf experience, and for many fans, that means puffing on a cigar. That's why Corey Johnson, with Indy Cigar Bar, brought his business to the golf course Wednesday.

"It's going awesome," Johnson said. "We're having a lot of fun. You know, cigars and golf go hand-in-hand."

Mangia Italian restaurant in Carmel did a brisk business Wednesday night, but owner Lee Tyler said it's a little too early to tell if the BMW will translate into more cash for his eatery.

"It certainly has to be positive, there's no question about that," Tyler said. "I think a lot of people make last minute decisions on Friday and Saturday night, and I'll have a much better idea at that point."