How you can save money at the department store with your brain

The psychology of shopping

Branding Expert Ali Craig gave a list of three tips at JCPenney to avoid being manipulated by department stores.

1) Stick to your list:  Don't look around. Instead, look straight ahead.  

2)  Stay to the left: Everything to the right is their new items and items they want you to buy. If you go to the left, you won't get as distracted.

3) Avoid free samples:  If you indulge in something like chocolate, your inhibitions have lowered, so the next store you go into you're likely to indulge more.

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