Advertisers are planning to pull out the tools in their arsenal during Super Bowl time this Sunday, including celebrities, A-list rock bands and cinematic story lines.
Anheuser-Busch: The biggest Super Bowl advertiser's ad in the fourth quarter shows a Golden Labrador becoming enamored with one of the beermaker's iconic Clydesdales to the tune of "Let Her Go" by Passenger. Online: http://youtu.be/uQB7QRyF4p4
General Mill's Cheerios: The cereal maker brings back an interracial family that starred in a prior ad. This one shows a father telling his daughter that they're going to have an addition to the family, a baby boy. Online: http://youtu.be/LKuQrKeGe6g
Bank of America: The bank will promote its partnership with AIDS nonprofit (RED) by having music group U2 sing its new single. The song will be a free download during the game and for 24 hours. Bank of America will donate $1 for each download.
SodaStream: The at-home soda maker has stirred up controversy. Scarlett Johansson resigned her Oxfam ambassadorship, because the nonprofit was unhappy she was linked with SodaStream. Online: https://www.youtube.com/watch?v=zxq4ziu-wrI
H&M: The clothing maker's ad features nifty technology that will allow people with some Samsung Smart TVs to order soccer star David Beckham's Bodywear products with their remote control. Online: https://www.youtube.com/watch?v=LHxCELegDz4
Nestle's Butterfinger: A teaser ad shows a couple in therapy talking about the need for "excitement." In the actual ad, Butterfinger is expected to introduce its Peanut Butter Cups. Online: https://www.youtube.com/watch?v=u1ZCl-NkQuU
Beats Music: Ellen DeGeneres reimagines the Goldilocks and The Three Bears fairytale in this ad running in the third quarter that introduces Beats Music, a streaming music service. Online: http://youtu.be/jJR6YV4WAnM
Wonderful Pistachios: The snack producer showcases comedian Stephen Colbert running amok in two 15-second ads in the second quarter. Online: https://www.youtube.com/watch?v=oKAG7UJ-NWk
Kia: In the carmaker's third-quarter ad to introduce its K900 luxury sedan, Laurence Fishburne reprises his "Matrix" role as Morpheus and displays some surprising operatic skills. Online: https://www.youtube.com/watch?v=Ob-wn52Dkmk
Chrysler: The automaker is bound to surprise. Always mum ahead of the game, Chrysler has produced some of the best loved and most remembered spots during the big game, from Eminem's "Imported from Detroit" ad in 2011 to last year's "Farmer" ad.