Indy's 'Super Bowl Shuffle' Parody Draws Ire Online

Video Slammed As Cheesy, Embarrassing

Tourism officials have now pulled the "Super Bowl Shuffle" parody. Read the updated story here.

A parody of the famous "Super Bowl Shuffle" meant to draw visitors to Indianapolis is spreading online for all the wrong reasons.

The Indianapolis Convention and Visitors Association bills the video as a marketing tactic aimed at Chicago meeting planners and business executives to build buzz ahead of the 2012 Super Bowl.

Watch Full Video: Indy Super Bowl Shuffle

The nearly six-minute video features tourism staffers, along with workers from seven downtown hotels, promoting the city's attributes in their own choreographed version of the 1985 Chicago Bears' "Super Bowl Shuffle."

The YouTube video had nearly 8,000 views Wednesday evening, but the dislikes outweighed the likes 3-1, and of the nearly 200 comments, almost all slammed the video as embarrassing and poorly done.

"If this gets too big, I'm not telling people I'm from here anymore," wrote Motsenbopper.

"So when you have to constantly fight against the perception of being a redneck backwater, it's better not to post video evidence," wrote klooper1965.

Some particularly outspoken critics started a Facebook page pleading to "make this abomination of a promotional video go away as soon as possible!"

The page, which had nearly 200 fans, links to other sites that had picked up on the video, including Deadspin and BleacherReport, with the headline "Watch Indianapolis Businesses Butcher Classic Song."

"It should reach late night comedy writers in 5, 4, 3, 2, 1...." the Facebook site's authors wrote.

NUVO slammed the video as reminding the "world we're really dorks."

Jennifer Wagner, an Indianapolis public relations expert, tweeted, "The person who said there's no such thing as bad #PR never saw the #Indy #SuperBowl Shuffle. #viral."

Entertainment site Do317.com even started a petition for the video to be removed and deleted, which had nearly 200 signatures Wednesday night.

"This video is embarrassing to the residents of Indianapolis and diminishes years of hard work many people have put forth to curb perceptions about Indianapolis," the petition reads. "Yes, we know a lot of people put in work to make this video, we respect that, and it probably seemed fun at the time, but when the final product was viewed, this should have been scrapped. This is a gross embarrassment to the city of Indianapolis."

Criticism was harsh on RTV6' Facebook page as well.

"It's horribly embarrassing. It's amateurish without pulling off charm or irony," wrote David Monroe.

"I say its embarrassing¬Ökinda like the colts season," wrote J.R. Baker.

"I saw we tell everyone we got hacked and say the real one is coming soon," wrote Karen Vanderpool O'Keefe.

Tourism officials have taken to Twitter and the Indianapolis Convention and Visitors Association's website in defense of what they said was meant to be funny and cheesy.

"Unfortunately, the concept of a cheeky parody got lost in translation. To those who perceived this as a local anthem meant for the world, we can only apologize and say that was not our intention," wrote Jeff Robinson, the organization's creative director. "It was a parody of a cheesy video and we did our best to stay true to that tone."

The video features Indiana Convention Center, Omni Severin Hotel, The Westin Indianapolis, The JW Marriott Indianapolis, Crowne Plaza at Historic Union Station, Hilton Indianapolis Hotel & Suites, Indianapolis Marriott Downtown and Hyatt Regency Indianapolis.

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