Ad campaign for mass transit in central Indiana begins on TV, radio

Group wants referendum on ballot

INDIANAPOLIS - Several campaign ads rolled out Friday as part of a campaign to bring more public transportation to central Indiana.

"The commercials really intend to kind of reinforce that message and also put it back on the radar for folks that haven't been paying attention for a while," said Ehren Bingaman, with Central Indiana Regional Transportation Authority.

The Indy Connect plan has been in the works for years. The goal is to ultimately add five rapid transit lines in the area using funding from federal, state and possibly taxpayer dollars.

"We are part of a coalition that is asking the Indiana General Assembly to enact a law that would allow, on a county-by-county basis, voters to vote and say yes they want to fund it or not," Bingaman said.

If all goes according to plan and voters agree, one of the lines would take people from Greenwood Park Mall in Johnson County all the way to Carmel with plenty of stops in between.

Other stops would run from the airport east to Cumberland and from Downtown to Noblesville.

While the commercials air promoting mass transit, advocates continue to tweak their map and plan the route stops.

"The work never ends. We are constantly trying to use opportunities to help folks understand what this plan is and why it's important," Bingaman said.

If the legislature approves, transit advocates hope to have the issue in front of voters on or before the November 2014 ballot.

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