R.D. Poffenbarger, the owner of 911 Heating and Cooling in Anderson, Indiana, decided to stop using Carrier products after learning of the company's planned move to Monterrey, Mexico.
The move is especially close to home for Poffenbarger. He sympathizes with the workers, similar to the workers of the now-closed General Motors and Delco plants in Madison County.
"I have friends and family affected by GM," he said.
While Poffenbarger's small business in Anderson doesn't move the needle for a large company like Carrier, Poffenbarger hopes what he's doing will inspire larger companies to do the same.
"We're a small company," he said. "We're not a huge Carrier dealer."
Still, he does have customers who use Carrier's products, noting that there's a lot of brand loyalty in the area.
When one potential customer recently asked him for a Carrier product, he talked them out of it by discussing the company's move over the border. He told them if they really want a Carrier product, "there's others still doing it."