INDIANAPOLIS - A major winter storm isn't the only thing descending on Indianapolis this weekend.
More than 800 volleyball teams from across the country will flock to the Circle City for a major tournament, and the impact will continue into next week.
"This is a huge recruiting weekend for them," said event organizer Ryan Bozell. "Basically every division one, division two, division three NAIA school, they are all here to recruit."
Organizers said more than 30,000 people will fill downtown for the tournament, generating an estimated $20 million in economic impact from hotel stays to dining.
The Circle City is making an impression on one of this event's featured stars -- three-time beach volleyball gold medalist Misty May-Treanor.
"What a great city, and it's just, I think it is easily accessible and it's fun when things are centrally located like it is here," May-Treanor said.
Volleyball is also setting the economic ball up to Bankers Life Fieldhouse this weekend, where thousands of in-state tourists will come for the IHSAA State basketball finals.
"Whether it is a visitor from South Bend or Bloomington, Lafayette, Kokomo, Richmond, in-state visitation for us is very important," said Visit Indy spokesman Chris Gahl. "It helps drive our overall economic impact."
Downtown organizers say the game-winning spike will come next week when the NCAA tournament comes to town for the regional finals.
"We're looking at Michigan State maybe. We're looking at Cincinnati, St. Louis, and Louisville… All teams that are accustomed to coming to Indianapolis for Big Ten basketball and in some cases for the last regional we hosted," Gahl said.
Depending on the teams that make it next week, organizers say the city could stand to generate another $20 million in economic revenue.