Brides offered designer wedding gowns at deep discounts for good cause

Brides Against Breast Cancer arrives in Indy

INDIANAPOLIS - Brides with marriage on their minds could soon find the dress of their dreams for a steal while giving to a charitable cause.

The Brides Against Breast Cancer national tour of gowns has arrived in Indianapolis. 

Hundreds of designer gowns have been unloaded and are ready for brides to buy at the Sheraton at Keystone at the Crossing.

The tour travels across the country to raise money for anyone impacted by cancer. Proceeds will go to support cancer patients and their families.

"(We have) all the top designers that are in the magazines today," said Jenny Alday, with Brides Against Breast Cancer. "We've got New York designers, California designers that have donated brand new dresses to the cause."

Any bride can purchase a dress with discounts from 25 percent to 85 percent. Prices range from $99 to $3,500.

"When we come to town, it's very uplifting to know that we're supporting a great cause," Alday said. "We're helping brides find a dress that they're going to wear on the biggest day of their life."

Dozens of local volunteers will be helping out with the event, many of whom have been impacted by cancer.

The cause is close to volunteer Beverly Strayhorn's heart. Her mother-in-law was diagnosed with breast cancer and had a double mastectomy.

"As my mother-in-law was going through, just to have the support system meant so much to our family and to her," said Strayhorn. "She's doing great. It's like every day she's getting stronger. And, she goes to different support groups and talks to the ladies that are going through it. And, basically she's a living witness. God is good."

Proceeds from the event will provide support and offer hope to those impacted by cancer.  And, the brides will make it all possible by finding the one for the day of a lifetime.

"When you find the perfect dress, we all cheer for you," Alday said. "I mean, literally, we're cheerleaders in that dressing room. So, smiles, tears, all of that is happening. It's all for a good cause."

The gowns will be on sale until 9 p.m. Friday and 10 a.m. to 5 p.m. Saturday. 

They expect to raise as much as $30,000. 

The money will go to cancer support programs around the country including in Indianapolis. 

Print this article Back to Top