INDIANAPOLIS - Indianapolis is in an enviable position following its outstanding job as host last year. The message from the bid committee is this -- we're not going to rest on our laurels.
The committee is gunning for the 2018 hosting duties, and the NFL's expectations for potential Super Bowl cities have changed.
"They want to do new and different things, and so if we want to host a Super Bowl, we've got to do new and innovative things too to attract them," said Allison Melangton, with the Super Bowl Bid Committee.
This is Melangton's third Super Bowl bid. Fresh off of scouting New Orleans for Super Bowl 47, the head of the host committee in 2012 is leading the charge for 2018.
Likely 2018 competitors include New Orleans, Atlanta, Tampa, Minneapolis and three to four other cities in a hotly contested competition.
"We won't know who we're competing against until October, so that's challenging as well," Melangton said.
Indianapolis won accolades around the league for its job as host, but there are still obstacles, including questions over whether the city has enough hotel rooms and the weather.
"Not only do we have to meet the bar where we were, we have to far exceed that, and other cities are paying attention -- other small markets, other cold locations," said Kim Donahue, with the IU Kelley School of Business.
The 2018 bid committee says that Lucas Oil Stadium, recently named best in the nation two years running, is a big part of its arsenal.
The stadium was featured Sunday during the Super Bowl in an ad starring Deion Sanders.
While confident of its chances, the bid committee offer this caveat -- if it appears that Indianapolis doesn't stand a chance of winning, its bid will come off the table.
The 2016 and 2017 games will be awarded in May.