Future Farmers of America gets up to $1 million for Dodge Ram Super Bowl ad views
Dodge will donate for each view
(Photo courtesy: Ram Trucks)
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Posted: 02/05/2013
Last Updated:
107 days ago
INDIANAPOLIS - The Super Bowl commercials scored big with viewers, and one very memorable ad is helping the Future Farmers of America, headquartered in Indianapolis, generate a million dollars.
The Dodge Ram commercial spotlighting American farmers received a lot of attention, especially on social media platforms.
WATCH: See the full commercial here
For every view of the commercial on the Ram Trucks website , Dodge will make a donation to the FFA, up to a million dollars.
FFA National Executive Director Rob Cooper said in the hours since the ad aired, there have been more than 500,000 hits to the Ram Trucks website.
Cooper said he's pleased the commercial is not only helping to generate funds for FFA -- funds that will support its Feeding the World Starting at Home initiative -- but is also spreading interest in agriculture around the world.
"There are over 300 careers in the field of agriculture, and we need a lot of folks to make sure agriculture remains the number one industry in this country," Cooper said.
Dodge, a longtime sponsor of the FFA, produced the commercial.
Copyright 2013 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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