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Some former Marsh stores to become Needler's Fresh Market in coming months

Posted at 6:03 PM, Aug 29, 2017
and last updated 2017-08-29 18:03:58-04

INDIANAPOLIS -- Some of your former Marsh locations are about to get a new look.

Fourteen of the former Marsh Supermarkets purchased by Generative Growth back in June will be rebranded and converted into Needler’s Fresh Markets by the end of October. 

“Customers can expect a clean, fresh look with our marketing and communication,” said Julie Anderson, Vice President of Marketing and Partner in Generative Growth II.

Generative Growth II purchased 15 stores for $8 million after Marsh filed bankruptcy earlier this year. 

RELATED | Kroger subsidiary, Topvalco, Generative Growth II agree to buy 26 Marsh stores

The following Indiana locations are being rebranded

  • 5802 W. U.S. 52, New Palestine
  • 1013 Forest Ave., Marion
  • 11625 Fox Road, Indianapolis
  • 3075 E. 25th St., Columbus
  • 1711 N. Walnut, Hartford City
  • 1515 S. State Road 37 Elwood
  • 899 E. Jefferson, Tipton
  • 3015 W. U.S. 36, Pendleton 
  • 320 N. New Jersey St., Indianapolis
  • 501 National Road W., Richmond
  • 736 W. Main St., Greensburg

Three Ohio stores receiving the new store banner are located in Troy, Middleton, and Eaton. The remaining store in Ohio will adopt the already established Chief Supermarket brand.

The Ohio based company owns 25 supermarkets in Ohio, Indiana and Kentucky that are managed by Fresh Encounter Inc.

According to the company, Needler’s Fresh Market will focus on sourcing local produce and providing high-quality in-store made products in the bakery and deli.

“Our fresh meat offering is second to none,” said Needler. “Customers will enjoy premium Angus beef, all-natural pork and Miller Amish Country poultry. It’s a real privilege to serve these communities, and Needler’s have been doing it in Indiana and Ohio for nearly 100 years.”

RELATED | Why did Marsh die? A hometown tale of bad business practices and a market it couldn't keep up with