INDIANAPOLIS - The owners of a local food truck have found themselves in a legal battle against a giant in the restaurant industry.
Little Eataly is a popular mobile eatery in Indianapolis and is easily recognized by its big purple truck.
Celebrity Chef Mario Batali said the name of the truck too closely resembles the name of his New York-based Eataly -- a large foodie mall. He wants the owners of Little Eataly to hand over their name.
"A lot of our customers are really upset, they feel like we are just the small guy. Why would a big corporation, a big company like that care where we are, in Indianapolis, in a small market, being a little food truck, how are we affecting them at all, so a lot of them don't understand that," chef and owner Chea Carmack said.
At stake is the food truck’s web domain, littleeataly.com , but the owners said they simply can’t afford a lengthy legal battle with Batali.
Chea and Rob Carmack posted the following message to fans on their website :
Here’s the deal. We have one of the top attorney firms in the city and a winnable case. However, they are bigger, and more importantly richer. We have offered them several solutions so that we can both coexist, we have even offered to change our name if they help us cover the costs, but they are not willing to budge. We grew Little Eataly out of our love for fresh, local food worth eating. We cook because we love to feed people and make them happy. We believe in the American dream and teach our kids that hard work, sweat and tears pay off in life. Sadly, money talks, so this time David falls to the wealthy Goliath.
However, this David won’t stay down for long. We may have to change our name, but we will rebuild. That means rebuilding our audience on Facebook and Twitter, rebranding our truck, and once again proving to you, our hungry loyal fans, good food still tastes great, no matter what you call it!
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