NFL kicks off Crucial Catch to promote annual screenings
Campaign part of breast cancer awareness month
Last Updated: 67 days ago
INDIANAPOLIS - Sunday kicked off the fifth year of the American Cancer Society and NFL's month-long breast cancer awareness campaign called Crucial Catch.
For the entire month of October, the color pink will fill stadiums across the country to promote annual breast cancer screenings to help save the lives of women.
For the Colts, it began Friday with the Pinking of the Canal in downtown Indianapolis, which aimed to send a message to women and their families.
“It's not a death sentence. We can win the battle of life and live every day even if we have cancer, just like we can live if we have any other illness," breast cancer survivor Jeanne Craig said.
Despite a steady rain before the Colts-Seattle game Sunday, men and women donned pink ribbons, and it seemed as if most people had been touched by breast cancer in some way.
"My mom had breast cancer and she beat it and I think it's great that the NFL supports it," fan Melanie Goldman said.
The NFL’s partnership with the American Cancer Society encourages annual screenings for women over the age of 40.
The statistics can seem frightening. This year, nearly 40,000 women will die of breast cancer, and one in eight women will develop the disease during their lifetime, officials said.
Early detection can be vital to survival. One survivor said that was what saved her life twice as she passed out pink ribbons before Sunday’s game.
"I do know the importance of screening because my mammogram saved my life twice because I'm a two-time survivor and it was my routine mammogram where it was found," Deb Baresic said.
While critics contend that the NFL is seeking to manipulate fandom in the name of public health, millions of women are still getting the message that early detection can save their life.
The American Cancer Society recommends that women get annual mammograms beginning at the age of 40.
However, the National Cancer Institute said that women should also have the procedure done every one to two years when they turn 40.
Follow Chris Proffitt on Twitter: @chrisproffitt
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