ZIONSVILLE, Ind. - In the wake of Black Friday crowds, some shoppers in central Indiana took advantage of Small Business Saturday, a nationwide effort to support the local economy.
Charles and Rita Miller won't be found in long lines or big box stores during the holidays.
"We just prefer smaller," said Charles Miller. "We can get larger and larger and larger, but these small concerns are part of a community, so that's pretty important to us."
Every year, Zionsville sees an effort by loyal localists to support Small Business Saturday.
Steve Schwartz, owner of Zionsville's Ballerinas and Bruisers, is very grateful for his customers who help him stay afloat in an economic ocean of titanic-sized competitors.
"Customers came in the store starting at about 9 o'clock, even though we didn't open until 10, and they were ready to support the small guys on Main Street," Schwartz said.
Down the road at Black Dog Books, the shop mascot provided added personality to the place as she looked on behind the counter.
With every Small Business Saturday transaction came a small victory for moms and pops everywhere.
This year marked the third annual Small Business Saturday.
According to the Small Business Administration, more than 100 million Americans supported efforts last year.