Some neighbors thought it was fresh sod, but Birdwell, who owns Imperial Painting, actually painted his lawn green.

"We sell a product that's turf paint," Birdwell said. "So we had the idea, let's paint the grass, so here we are."

Birdwell contacted paint suppliers for recommendations then got busy.

"And we got crews out here, and what we did was use a commercial-grade spray and applied it that way," Birdwell said.

He told RTV6 he wasn't sure what he'd do if his plan didn't work, but it did. And the paint is waterproof, so if central Indiana finally sees some rainfall, it shouldn't be a problem for Birdwell's lawn.

"It definitely stands out. That's about all I can say of it," said one of Birdwell's neighbors.

More Information: Imperial Painting