Movie Business Booms In Indiana
Theaters Report Increasing Sales
Last Updated: 1199 days ago
In spite of the recession, business at movie theaters is up, reversing a downtrend that last through 2008.Theaters reported that ticket sales were up 17.5 percent in 2009, as theaters appeared to provide an escape from people's real-life troubles, 6News' Sarah Cornell reported.Even though the weather was nicer early Sunday afternoon than it had been in months, people flocked to the AMC theater at Castleton Square"When it's sunny out and people have an opportunity to go out to do things, movies seem to be the first thing to come to mind," said Vick Vickers, who took in a movie.Vickers and his family, like millions of Americans, see a weekend trip to a movie theater as a great American pastime."I think it just influences people to be happy. Even though we are going through a hard time, it just lifts up our spirits," said Natasha Vickers.While numerous industries are struggling, the movie business is soaring. The New York Times reported an attendance increase of 16 percent in 2009. If that pace continues, it could bring about the biggest box office surge in at least two decades.Bill Rieber, an economics professor at Butler University, said he's not surprised."Movies are expensive compared to what they used to be, but they're not expensive compared to many other alternatives, like going to a ball game or expensive restaurants," Rieber said.A movie ticket typically costs $7 to $10. With the addition of popcorn and a drink, it will cost about $20. For some, the entertainment is worth the cost."It's not an expensive thing to do for entertainment," said Victoria Vickers. "I think it's accommodating to any kind of class.""I like to come to the movies just to get away from my life. It's a few minutes of fantasy for me," said Roberta Rahlf.