Indiana Attorney General Greg Zoeller said Friday that reply4money.com was fined $10,000 because it sent messages saying recipients had been approved for a loan up to $1,500 and could get the money in less than an hour.

The site claimed people had agreed to receive the offers, but those who complained denied giving the business permission to contact them.

"This is the first we've had the need to go after these people. I think this is the first case … we found somebody and tracked it down," Zoeller said. " I think most people realize that we are starting to get bombarded with more of these texting, electronic messages. We're going to have to keep up with technology."

Under state law, consumers can put their landline or wireless numbers on the do-not-call list. Consumers can sign up by calling 888-834-9969.

Officials are now targeting businesses that benefit from people who call consumers. A new legislative push is planned to deal with that.