New marketing resurrects old brands to attract Baby Boomers

With the growing number of Baby Boomers retiring, some companies are banking on bringing back products of their youth. Soft drink, cereal and candy makers are using retro-branding to appeal to the growing nostalgia market.

"The Baby Boomer story is a simple story. They look back to their past with rose-tinted glasses. Everything that happened when they were young was wonderful," said Priya Raghubir, professor of marketing at New York University.

Researchers say they expect nostalgia to play an even bigger role in the future, as established brands and up-and-comers look back for inspiration.

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