Pork, beef industries agree on new consumer-friendly meat names

'Pork butt" becomes 'Boston roast'

INDIANAPOLIS - A move by the pork and beef industries will soon change how you shop at the meat counter.

The National Pork Board and the Beef Checkoff Program announced Friday a plan to change names of pork cuts to cut down on confusion among shoppers.

"The new names will help change the way consumers and retailers talk about pork," National Pork Board President Conley Nelson said in a statement. "But more importantly, the simpler names will help clear up confusion that consumers currently experience at the meat case, helping to move more pork in the long-term."

The names of the pork cuts will match the names of similar beef cuts, such as pork porterhouse chop, pork rib eye chop and pork New York chop. There are also plans for a sirloin chop, and the meat formerly known as "pork butt" will take on the new moniker "Boston roast."

The pork industry also plans to add basic cooking information to pork packages to encourage consumers to try unfamiliar cuts.

The Beef Checkoff Program estimates consumers could see the new names in grocery stores this summer.

Dave Rollins, third-generation owner of Kincaid's Meat Market at 56th and Illinois streets, said his customers are already talking about the coming changes.

"We've had a number of customers come in and ask about it. They thought it was kind of funny," Rollins said.

 Rollins said he already explains each cut of meat to his customers, so he doesn't think the new names are necessary in his shop.

"A different name isn't going to change the quality," he said. "It's all pork. I mean, it doesn't really make a difference to me, but we're not going to change our labels on our signs."


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