'Peyton Effect' a boom for Indy business

Experts say it could have seven-figure impact

INDIANAPOLIS - Indy is abuzz with the return of "Number 18" this weekend.

Sunday, Peyton Manning will step on the field at Lucas Oil Stadium, also known as the "House that Manning Built." And while fans are excited to see him back in familiar territory, local businesses are smiling at his return as well.

Hotels are reporting a big boost from the "Manning Effect," with most saying they're at capacity for the weekend.

Gordon Coke is one of many crowding into Indy hotels for the game.

"It's going to be like a mini-Super Bowl. You've got Manning versus Luck … what more can you ask for?" Coke said. "We bought our tickets in January of last year. Fifty of us."

Fans have come from as far as Canada for the game – though none are likely more excited than the locals who bleed blue for their team.

"I don't think a lot of fans wanted to see him leave, and him coming back is a big thrill for the city," said fan Torry Peck.

It does leave some with a dilemma, however: Who to root for?

"I'm going to cheer Peyton when he comes out, and I'm going to cheer him on," said Caleb Housh. "I hope he has a good game, but we're hoping the Colts pull out the victory."

The exact economic effect of Peyton's return hasn't been calculated yet, but experts say it will be in the seven figures.

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