Indianapolis aims to become top center for cricket

INDIANAPOLIS - The Midwestern city best known for basketball and auto racing is gearing up for a proper game of cricket.

Indianapolis is spending $6 million on a park upgrade that includes adding a cricket field, known as a pitch, for the sport most Americans know only from British films.

Mayor Greg Ballard hopes his World Sports Park project brings international exposure to Indiana's capital. The park will have space for Gaelic football, rugby, hurling and other sports popular overseas.

Ballard is betting it can help local companies attract overseas talent by offering them a home for their favorite games.

Sports marketing expert Bob Dorfman with San Francisco's Baker Street Advertising says the park will thrill cricket fans but will be a tough sell to a general public unfamiliar with the sport.

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