INDIANAPOLIS - The Angie's List Grand Prix of Indianapolis will kick off next year's month of racing.
Announced Tuesday morning, the Indianapolis-based company is the race's new title sponsor through 2016.
With its sponsorship, Angie's List will host a "festival of service" for an estimated 5,000 service companies from across the country. The company's goal is to elevate the local service experience for customers by inviting the top-tier service providers to build a relationship with Angie's List.
Founder of Angie's List, Angie Hicks, said she hopes the added entertainment factor of the race will draw in the best of local service to Indianapolis.
"It's really a way for us to set apart the event. You know, bring the folks in, get involved with the race, be able to get them really talking about world-class performance, and what better way than a world-class event," she said.
CEO of Hulman and Co., Mark Miles, said there is an obvious economic benefit to the partnership, but for Angie's List it's an opportunity to show potential service partners a "little love" and give them a unique experience at the Indianapolis Motor Speedway.
"For us it's another 5,000 people that will come from all over the country, and they are coming to have fun," he said. "Angie's List is known for a culture where it's younger, which is good for us, and we know they'll make the most of it."
Hicks said she loves the sport of racing said she's even tried it herself. She took a series of lessons when she was 21.
"I am a big race fan. I have followed racing since I was a child," she said. "I used to go to the Barr Field Raceways up in Fort Wayne as a kid every Friday night watching the races. So I'm thrilled that we are doing this event."
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