Indianapolis officials are predicting a bumper year for the city thanks to the sold-out Indianapolis 500.
For Visit Indy, the event was more than a one-time infusion of cash into the economy.
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Vice President of Marketing Chris Hahl says the desire is to show off the city to executives in high-level suites at IMS who have the buying power to come back and bring a convention or relocate business to Indianapolis.
A study from 2000 pegged the economic impact of the race at $336 million.
But Gahl says there's reason to believe this year's race will far surpass that number.
One race fan from California estimated he and a friend spent as much as $1,800 over the weekend on everything from hotel rooms to rental cars.
"An excellent time, couldn't have been any better," Kyle Bruss said. "It's been a lifelong dream that came true."
All of the city's 33,000 hotel rooms were sold out for the weekend, with most requiring a three-night stay.
See more from our wall-to-wall race day coverage below:
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Crashes at the 100th Running of the Indy 500
"Huge surge" of heat exhaustion cases at IMS
RECAP: The 100th Running of the Indy 500
The 100th Running of the Indy 500 in photos
Montoya crashes, no repeat win for him
Hunter-Reay, Bell collide in the pits, taking 52-lap leader out
Andrettis fall on hard luck again
Huge surge in heat exhaustion cases at Indy 500 leads to overload
A look back at 100 years of racing
