The NFL Players Association announced it is launching a new program to make sure a safe ride is only an app click away.
The "Safe Rides" program, a partnership with Uber Technologies, comes after several high-profile arrests of NFL players in recent weeks for driving while intoxicated, and just days after an arrest for public intoxication and disorderly conduct got NFL rookie John Boyett punted from the Indianapolis Colts' roster.
Uber Technologies operates private transportation services in nearly 20 cities with NFL teams, including Indianapolis. In a press release, the company said it will be giving key-chain cards containing ride credits to active NFL players to encourage use of the service.
The credits will allow NFL players to summon private transportation to their location within minutes, and with only the touch of a button. The app will track their location, an Uber spokesman said, removing the need to give directions or even make a phone call.
"The goal for us is to change behavior," NFLPA Executive Director DeMaurice Smith told ESPN. "In our world, we know discipline plays a part in changing behavior, but we really wanted to start this to look at doing a better job by treating it as a public health and safety and responsibility challenge," NFLPA Executive Director DeMaurice Smith told ESPN.
The "Safe Rides" program is set to begin this month.