Peyton Manning is buying a slice of the pizza market in his new hometown of Denver.
Former Colts quarterback Manning became the newest franchisee for Papa John's pizza, signing a deal to own 21 stores in the Denver area Friday.
It came the same day the pizza maker also announced it had signed a multi-year contract to continue as the official pizza of the NFL and the Super Bowl. Terms were not disclosed.
During Sunday's game between the Broncos and Saints, Manning will star in a new commercial stating that, as a new franchisee, he gets to give away free pizzas.
He also gives fans information about how to join him in becoming a franchise owner.