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1983: Chrysler's ‘Magic Wagon' begins rolling into Indiana dealerships

Posted: 7:46 AM, Dec 06, 2018
Updated: 2018-12-06 12:46:10Z
1983: The ‘Magic Wagon' hits showroom floors
1983: The ‘Magic Wagon' hits showroom floors
1983: The ‘Magic Wagon' hits showroom floors
1983: The ‘Magic Wagon' hits showroom floors

INDIANAPOLIS — If you grew up in the 1980s, chances are, at one time or another, you were hauled around in a minivan. 

The first commercially successful minivan was launched by the Chrysler Corporation in late 1983. 

The 1984 Plymouth Voyager and Dodge Caravan began rolling off the assembly line in Windsor, Ontario on Nov. 2, 1983. 

Shortly thereafter, they rolled into local showrooms including Tom O’Brien’s Northside Chrysler Plymouth on N. Keystone Ave. in Indianapolis. 

That’s where former Channel 6 reporter Tracey Horth talked with Tom O’Brien Jr. about the minivan dubbed the “Magic Wagon.” 

“It’ll be an overwhelming success, just a tremendous success,” said O’Brien.   

Chrysler’s minivan was different from other vehicles on the road. It featured a boxy shape with a high roof line that allowed for easy entry and exit. And getting in and out of the Chrysler minivans couldn’t have been easier thanks to the revolutionary sliding rear door.

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