A grand opening of a new Aldi store always means a long line of shoppers, giving it a Black Friday feel.
Could they know something other shoppers don't?
Rapidly Expanding Discount Chain
Aldi is rapidly expanding nationwide, opening its first California stores this spring.
Bargain hungers know the European based chain for house brands at the half the price of name brands, such as "kinda looks like Cheerios" oat cereal for just $1.19 a large box, as opposed to $3 for the real thing at your local supermarket.
Shoppers like it, with Sandy Arnold telling us "I have 2 children, so just packing for lunch and snacks after school and things like that, its just a really good deal to save some money!"
From Laundry Soap to Organic Food
Aldi made a name for itself over the past decade with deep discounts on its house brand laundry detergent for $5 for a large jug, compared with $12 - $16 for name brands.
You'll find similar deep discounts on glass cleaner, fabric softener, and other items.
But it is now its expanding into other areas.
Aldi recently added fresh, organic, gluten-free, and GMO-free food, targeting higher end retailers like Trader Joe's and Whole Foods.
Sarah Brown, Aldi Divisional VP said "we've added our live GFree line, which is gluten free, which is very popular, and we have our Simply Nature line, which is a healthy alternative to the foods you are used to buying."
Price Check in Aisle 3
Sure, we know the breakfast cereal is cheaper, if you don't mind house brands. But what about produce, where brands don't matter as much? We did a casual price check.
Bananas were 29 cents a pound at Aldi.
At the closest supermarket -- bananas were 55 cents a pound. They were 19 cents each, or roughly 60 cents a pound, at Trader Joe's and Whole Foods. Winner: Aldi's.
Bagged mixed salad greens were just $1.49 at Aldi. They varied from $2.49 to $2.99 at the grocery store, Trader Joe's, and Whole Foods. Winner: Aldi's.
We found similar discounts on apples and arugula: who would think Aldi sold arugula?
Bare Bones Bargains
Never been to Aldi's? Don't expect many of your favorite name brands. Don't expect a Whole Foods experience. It's more like a large dollar store.
But while Aldi may not have the wide selection, brand names or ambiance of other stores, shoppers like Danielle Wilson are sold.
"They have great fruits and vegetables for a really low price. It's wonderful."
By the way, if you are Trader Joe's shopper who would never consider stepping foot inside an Aldi's, think again: both chains are owned by the same German family.
As always, don't waste your money.
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