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Bloomington-based soap company on Shark Tank

Posted at 9:25 AM, May 14, 2020
and last updated 2020-05-14 09:26:32-04

BLOOMINGTON — What started as three local roommates taking a closer look at the ingredients in their soap has turned into a thriving business with a unique business model.

"The MAD Optimist" is getting their moment in the national spotlight on this week's season finale of 'Shark Tank.'

RTV6 caught up with the founders of the Bloomington-based soap company. Watch the full story in the video above.