INDIANAPOLIS - An Indiana lawmaker is turning to social media and the Internet to keep students alive, making sure they know about Indiana's Lifeline Law.
The law provides legal protections to minors under the influence of alcohol who call to report a medical emergency or crime.
The new marketing effort, led by Indiana Sen. Jim Merritt, consists of reaching out to students through the Facebook, YouTube and Pandora.
Merritt said the initiative will help ensure students know about the law and the steps they can take to save a friend's life.
"I think it's important we talk to kids on college campuses, because every year there will be a 17- or 18-year-old silly freshman who binge drinks and doesn't know the Lifeline Law and could pay the ultimate price, as we've seen," Merritt said.
There will also be a series of statewide radio advertisements featuring testimonials from parents who lost a child from underage drinking.
The affected campuses are Indiana University, Purdue, Notre Dame, Ball State, Indiana State, IUPUI, Southern Indiana, Evansville, DePauw, Wabash, Butler, Trine and Indiana Wesleyan.