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Indianapolis painted gold with chalk art for Pacers season opening week

Posted: 7:47 PM, Oct 17, 2018
Updated: 2018-10-17 19:47:32-04
Indianapolis painted gold with chalk art for Pacers season opening week

The Pacers are back in action with the season home opener Wednesday night at Bankers Life Fieldhouse. After a successful 2017-2018 season not only making it into the playoffs, but also pushing Lebron James and the Cavs to seven games in the first round, fans and the team are pumped to bring on the new season. 

"There is a big difference this season from season's past: this season is coming off of a lot of excitement and optimism based off of how successful the team was last season," said Brent Rockwood, senior vice president for corporate, community and public relations for Pacers Sports & Entertainment. "This excitement is not only coming from fans, but the whole team too."

If all the hype of the new season isn't enough for fans to know the Pacers are back and ready, then just take a stroll around Indianapolis and you will find your favorite players drawn in chalk around the city. 

This is all part of a grassroots effort to engage fans this week. Rockwood said he hopes fans who see the chalk art will take pictures and share the excitement of the new season.

“It is a fun way to capture the excitement that our fan base has as we tip off the season,” Rockwood said.

There will be 70 total of these chalk images over the city ranging from single players to stencils featuring the entire Pacers team. The art, design, and application of these chalk images were created in a partnership with Indianapolis creative agency, Bradley & Montgomery.

“This team has so much raw energy and excitement,” said Brian Harris, BaM executive creative director. “We wanted to do something that captured that feeling visually while also reaching out to fans all over the city. We think the stencil artwork was a great way to surprise the fans and get them even more pumped for the return of Pacers basketball.”

Fans can expect a full line up of things to do for the beginning of this new season with the Pacers 2018 Opening Week Presented by Kroger. The week includes a scavenger hunt, viewing party, the first ever Pacer’s 5k, a bar crawl and much more. 

For a full list of events for Pacers Opening Week: pacers.com/openingweek.